“Bodycount” and masculinism on social networks: “This reflects the persistence of the obsession with controlling women’s bodies”

For several years now, social media, led by TikTok, has been home to thousands of videos in which men are interested in women's "body count," or the number of sexual partners they have . Ordinary people, influencers, and masculinists alike have been denigrating women with a "body count" that they consider high, at three or five partners or more. Marie-Joseph Bertini, a professor of information and communication sciences at the Université Côte-d'Azur and a specialist in gender studies, deciphers this misogynistic trend, which primarily targets young people.

How can we explain the popularity of the term “bodycount” on social media, and particularly on TikTok ?

Lately, the anti-feminist backlash has been in full swing, particularly under the influence of social media, whose amplifying power is exacerbating this classic reactionary movement.